Juan Ignacio, who was born and raised in Mexico, will focus on managing PSE’s business and clients in LATAM, leading the efforts of the organization in the areas of strategic consulting, brand development, Hispanic market activation in the US and digital transformations.
Juan has been part of the world of global football for more than 20 years, most recently, serving as the International VP & Business Partner at BRC Group based out of Mexico City, consulting and activating soccer properties for fortune 500 companies in the USA and Latin America. Juan was one of the architects of the largest Hispanic soccer program in North America (Alianza de Futbol Hipano part of BRC Group) as well as co-founder of the JUGOtv digital platform. Both properties were sold to Relevent Sports Group in 2017, and to For Soccer Ventures Equity Fund in 2020.
Juan oversaw BRC’s international business relations, which included government relations working with organizations such as Mexico’s Tourism Board. During his tenure he brokered the deal that brought Cirque du Soleil’s LUZIA show (first and only thematic touring show from Cirque du Soleil inspired in a tourism destination). Juan’s strengths include partnership consulting, business development, brand building (marketing, PR and community relations), content generation (new technologies and distribution), as well as fan engagement and sponsorship consulting.
Before joining BRC Group as partner, Juan focused on consulting services for at Arthur Andersen and Deloitte. He holds a bachelor’s degree in Industrial Engineering, as well as an MBA, from UCLA Anderson School of Business and National University of Singapore.