Core Beliefs

  • WHAT WE NOTICED

    Most sports and entertainment companies will require multiple departments’ expertise in order to be 100% self-sufficient in delivering a targeted strategy, and in most cases, they don’t even have their own proprietary platforms to do so, resourcing always to social media channels.

  • DATA IS KING

    Clearly understanding your audience allows you to service them better while delivering short, mid, and long term value to your existing revenue streams.

  • INTERPRETATION

    Many Clubs, Federations, and brands have tons of data siloed in disperse repositories. Data is neither synchronized, nor analyzed or interpreted to yield the right value.

  • REVENUE DRIVEN

    Our goal is to help our customers generate added commercial value by making sure that all touchpoints in the user experience are leveraged and maximized.

NEW ASSETS

based on data use, we help build new commercial assets that are more engaging and that yield more value for fans and clients alike.

NEW MARKETS

by understanding your audience better, you will be able to tap into new markets with a sharp strategy.

MONETIZE

we identify the best monetization strategy for your current and future digital footprint.

About Us

Pulse Sports and Entertainment is a consulting and marketing agency focused on strategy development for clients that want to expand or introduce their brand in the  American continent.

We believe in energized data. We believe that organizations around the world have the unique opportunity to adjust the way they interact with their fans by refocusing the use of their valuable content through their proprietary digital product mix.

This change will allow them to uncover new assets and revenue streams based on one premise: “to know their fans better than anyone else”.

“Growing revenues for our clients to reinvest in sports and entertainment and better cater to their fans, is our true legacy.”

Our Approach

Our approach to first-party fan data goes beyond the simple act of helping create compelling content for the right audiences. We go deeper. By developing tailor-made digital platforms, assets, and strategies your property’s already powerful content becomes the supercharged language through which you can engage their global audiences.

The results deliver tangible short, mid, and long-term value to our clients, as well as a proprietary customer database and a sustainable and scalable model that can be recreated and implemented in different markets.

We are a data-first sports and entertainment agency. We value data intelligence to make accurate business decisions.

FAN KNOWLEDGE 

Social metrics are mainly a vanity KPI for most Sports and Entertainment content owners. Consumer information is managed and commercialized by third-party platforms leaving the content owners with limited access to better know and cater to their fans.

FAN FOCUSED

We look at the fan as more than the heart of our industry and we look at how high or low their passion pulsates for their favorite brand at any given time.

INNOVATIVE

We are innovative by nature. We interact with all aspects of the Sports and Entertainment industry to create new user experiences.

DIGITAL & GLOBAL

We are inspired by a Digital Fan Journey that is global. Each fan regardless of geography is as important as the other.

DISRUPTIVE

We stride to shake the industry with the latest technology, platforms, and commercial opportunities.

Our Team

Jurgen Mainka

Chief Executive Officer and Founding Partner

Paul Kühne

Chief Technology Officer

Jairo Gonzalez

Chief Operating Officer

Kieran Cain

Chief Marketing Officer

Jean Ml. Jimenez

Chief Experience Officer