Festival Harnesses Agency’s Experience with Multi-National Commercial Partnerships. Tapped to Elevate the Flagship Event’s Sponsorship Program.
Miami, FL (Wednesday, February 23, 2022)- Pulse Sports and Entertainment announced today a multi-year partnership with Ultra Music Festival, the flagship event of the globally renowned brand, Ultra Worldwide. Ultra awarded Pulse the designation of ‘Commercial Agency of Record’ to support all partnership and sponsorship efforts related to their flagship Miami festival. Work will begin immediately and will be directed out of Pulse’s Miami HQ, with support from the agency’s offices in Mexico City and Denver, CO.
Ultra Music Festival (UMF) is an annual 3-day outdoor electronic music festival that takes place during the month of March in Miami, Florida, United States. It draws an average attendance per day of 55,000+ fans and in 2012, it reached a record attendance of 155,000 people. In 2013, the festival took place across two consecutive weekends to celebrate its 15th anniversary, with a combined attendance of 330,000 people.
“We are honored and thankful to Ultra Music Festival for entrusting us with the task of supporting this global event,” said PSE’s CEO, Jurgen Mainka. “As a Miami based agency, it is a dream come through to be able to represent the commercial rights to the most recognized brand in Electronic Dance Music festivals.”
The 2022 event, which to date is almost sold out, will take place on March 25, 26 and 27 at Bayfront Park in Miami and will again feature a lineup of global music icons.
“A global event in Miami that brings together over 155,000 attendees from over 107 countries throughout the weekend for a 3-day celebration provides a tremendous amount of value for brands looking to engage with this crowd onsite,” said Brian Bishop, PSE’s Chief Revenue Officer. “Globally, the event gets amplified by Ultra Live, the event’s streaming distribution channel that reaches over 24 million people every year.”
Pulse Sports and Entertainment is a multicultural consulting, commercial and marketing agency focused on strategy development for clients that want to expand or introduce their brand across the American continent. We believe in energized data. We believe that organizations around the world have the unique opportunity to adjust the way they interact with their customers by refocusing the use of their valuable content through their proprietary digital product mix.
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