Kieran Cain
Chief Marketing Officer
Kieran Cain has 20+ years’ experience leading strategy to drive visitation & revenue growth, brand positioning, and guest experiences for the global leaders in the Sports, Entertainment, Luxury Travel and Ski Resort industries.
In his most recent role as Senior Vice President, Marketing for Vail Resorts, the world’s leading ski resort management & luxury mountain travel company (NYSE: MTN), he led a team of 200+ staff in 35 locations across North America to deliver guest visitation (15 million visitors pre-COVID), ticket & season pass revenue, lodging occupancy for a 5,000-room hotel property portfolio, revenue for 250+ retail stores, food & beverage revenue for 200+ restaurants, sponsorship revenue with major international brand partners, and achieve total company revenue of $2.3B, by creating the multi-year growth strategy, brand positioning, go-to-market approach, content production, products/packages/pricing, and branded experiences for the world’s most iconic mountain resort destinations.
Prior to Vail Resorts, Kieran held senior leadership positions in Marketing, Sales, Event Production, Team Services & Fan Experience at Kroenke Sports & Entertainment (KSE), ranked #1 by Forbes as the world’s most valuable sports conglomerate. His notable accomplishments included the complete rebranding of the Colorado Rapids Soccer Club, the launch of the world’s largest professional soccer stadium & fields complex, Dick’s Sporting Goods Park, event production of MLS, NBA, NHL games and major concerts, the successful bid to win the 2007 MLS All-Star Game, and the Denver Host City bid for the 2018/22 FIFA World Cup.
Kieran also was a key leader for another of the world’s leading sports & entertainment companies, Anschutz Entertainment Group (AEG), holders of a broad portfolio of major league teams and venues. There he held leadership positions in Ticket & Season Pass Sales, Fan & Stadium Entertainment, Corporate & Group Sales, Event Production, Community Relations and Non-Profit 501©️3 Charitable Foundation leadership.
Kieran has experience building data-driven, guest-centric growth, brand and fan engagement strategies that leverage insights to understand guest mindsets and predict behavior, and build the corresponding go-to-market strategies to deliver targeted, personalized and compelling products, content and branded experiences to segmented audiences in order to influence behavior and achieve visitation, brand equity, engagement, guest satisfaction and revenue targets.
He has deep expertise in leading the following teams and disciplines: Multi-Year Growth Strategic Planning, Brand Building & Positioning, Event Production, Content Creation, Marketing Automation, Upsell & Cross-Sell, Sponsorships, Data Collection, Hospitality Marketing, Retail Marketing, Data & Insights, Brand Licensing & Merchandising, Guest Satisfaction, Community Relations, Personal and Team Leadership Development, and Organizational Change Management.
Kieran and his family live in Lafayette, Colorado.
